Tuesday, January 19, 2010

Let the Inspiration Fly! Week 1


This is an advertisement that I found in the Communication Arts Design Annual 43, November 2002 issue.  The first thing I thought when I saw this in the magazine was, "why is there a silhouette of a chicken in the middle of the page?"  After I took a few seconds to look at it, I realized there were three eggs in the chicken.  The top egg contained what the company was for, Portfolio Center; the second egg containing information in regards to what the company is about; and the third is what I believe to bring the idea together.  The idea came from a review saying they were "Grade 'A'", just like eggs are supposed to be.  ~_^

What is so inspirational is how they could take a review such as "Grade 'A'" and take it to the next level using a simple silhouette of a chicken and a few eggs to emphasize the main points in the advertisement.  I want my eggs scrambled with onions please!  =]

1 comment:

  1. They really ran with the "grade A" idea.

    I instantly thought of the classic "Which came first: the chicken or the egg?" question when I saw this. I think the add is even more successful because it uses those two elements.

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