This is a billboard advertisement that I found in CMYK's Fall 2007 magazine for GMail which is absolutely fantastic! Why it's fantastic is because it take the phrase "Larger attachments." and brings the idea to life, using a huge black paper clip to emphasize the point that GMail can hold larger attachments than any other competition (probably including the billboard). Also, the fact that it hardly uses just words is clever -- I wonder if this ad campaign had just a blank black paper clip with a blank white billboard then later revealed what the ad was for?
This is another item from the same CMYK magazine, but it's a font poster created for the font Helvetica. What was so cool is not only how creative they were using the mannequin legs for their idea, calling the font pretty much the "slut of typeface" (where the mannequin legs come in) since, after all, the way the legs are posed could be slutty. Plus, the message is that Helvetica is just the right font because it can be used for anything, and it's always the right size. If you look to the side of the poster, they also show the font styles (from regular to bold) and integrating the mannequin legs heavier and heavier on the waist and thighs.
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