I found this in the June 2007 issue of HOW magazine and the first thing I thought it was was a bunch of catalogs that were put together. But as I got closer into the message, they took junk (or direct) mail that you would normally get and put them around the letters to emphasize the point of recycling. I like when people actually use the products in a campaign because it makes people remember much easier what the message is, which is to stop direct mail (like the junk mail shown and catalogs). According to some of the comments about the piece, it is said the majority of mail that we get anymore is direct mail instead of letters or important packages. Taking drastic actions (starting with this) will be the way for people to listen and I hope we do.
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