This came from Communication Arts November 1999 Design Annual 40. When I first saw this, I wasn't sure what to think because of the buttons taped to the yellow letter on the left and the usage of many of their letters that were written by people who love (or hate -- for different reasons) Nike. What makes this really unique is that this is actually used for an annual report and it uses many of their customers letters and let them have a voice, because how else would a company be able to keep striving the way Nike has for many years without their consumers. I wish that many more companies would do something like this -- but then again, this makes Nike stand out from other companies.
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