Many Designs, One Theme - Inspiration 13

This came from the February 2009 issue of HOW magazine.  What I absolutely loved about this is that
1.) that the company used a design from Andy Warhol because the Marilyn Monroe piece shown there happens to be one of my favorites.
and
2.) that all of these pieces collaborate together, though they have different designs, to show off the many different designing aspects because the purpose of these catalogs was to auction off many different pieces of artwork.
I wonder when doing these catalogs if they had put the different designing aspects into the different catalogs so that if someone were attracted to one cover, they would pick it up, or simply put everything in all three of the catalogs?  Either way, I think these were a big hit during the auction!